MEET DAN
Dan Rocha was raised in Artesia. He spent his childhood and youth as most Artesia kids do, playing at Artesia Park, making fond memories at the city’s annual carnival, growing up beneath the iconic water tower, attending schools in the ABCUSD, witnessing the area development going from an agricultural area to a growing suburb, and the changing demographics which make Pioneer Boulevard the most diverse street in the entire nation.
Dan grew up like a lot of other Artesians. He attended Elliott Elementary School, Faye Ross Middle School and Gahr High School, and had his First Communion and Confirmation at Holy Family Catholic Church (where he remains a parishioner today). He was part of the Artesia Youth Group led by the late and much beloved Artesia Mayor John Martins and as a youth volunteer, Dan worked on Isidro Menezes’ campaign. After some self-taught programming and experiments, Dan designed and developed a website for local band A Malta at the age of 14. It was his first paying job. He also volunteered at Radio Television Artesia as a Control Room Operator. The themes of creative problem solving, tech, media and public service began to take root and would eventually shape his future.
The grown up Dan Rocha has a unique background blending tech savviness, entrepreneurship and governmental knowledge. He has a track record of ethical business operations throughout Southern California. As a member of the LGBTQ+ community and business owner, Dan has had to overcome unique obstacles in his career, all the while abiding by his moral and ethical code of civic responsibility.
Private Sector
Dan has over 15 years experience having worked on approximately 500 projects in tech optimization for private businesses. His understanding of website development, social media, analytics, empirical data, merchandise design and sales, event planning and governmental procedure has given him a rare insight and skillset. Even in his professional life, Dan is driven by ethics and compassion.
Public And Non-Profit Sector
Dan donates his time to a variety of civic and non-profit organizations. He has served on the City of Artesia Parks and Recreation Commission and is a member of the Friends of Artesia Library, Artesia-Cerritos Rotary Club and the Artesia Historical Society. Dan also serves the Portuguese community through his involvement in the Luso-American Artesia Council and his role as Artesia Divino Espírito Santo's Board of Directors Secretary.
Dan Rocha is a proud son of Artesia and he is running for city council in 2024.
Proudly serving the following associations
- Artesia Historical Society Member
- Friends of Artesia Library Board Member
- Artesia Chamber of Commerce Member
- Artesia-Cerritos Rotary International President-Elect
- City of Artesia Parks & Recreation Commissioner
- Luso-American Financial Board of Directors
- Luso-American Education Foundation Member
- Hubert H Humphrey Democratic Club Lifetime Member
- Artesia DES Board of Directors 2023 and Member
Artesia Roots
- Elliott Elementary - Artesia, CA
- Faye Ross Middle School - Artesia, CA
- Youth Volunteer at Radio Television Artesia
- 1st Communion & Confirmation at Holy Family Catholic Church, Artesia, CA
